What We Do

Jerde Placemaking is focused on making places where people love to go. Our Places attract millions of people every day and make them want to come back.

Jerde Places attract so many people because they are designed as experiential environments. It is the experience, the memories people have for a particular place, that attracts more people and more success.

Jerde Placemaking reinvents the authentic urban experience that has often been lost by modern planning. The world's great cities evolved naturally over centuries, their town squares, streets and public marketplaces serving as commercial and social centers. The organizations and forms of early cities organically grew out of the natural pedestrian paths people used to move into, about and through them, and these patterns informed the cities' distinct characters, particular forms and mix of uses.

Rapid modernization, especially the automobile, placed demands that traditional pedestrian patterns could not accommodate. In existing urban cores, new urban planning principles overlaid organized grids onto the organic urban fabrics and segregated formerly integrated uses. In undeveloped areas, these new principles resulted in the creation of "instant" car-culture towns that had not grown out of pedestrian experience. The result has often been the creation of intellectually appropriate, yet generic, spaces that are ultimately devoid of the life, vitality and community that embody the true essence of cities.

Jerde Placemaking recreates the communal pedestrian experiences upon which great cities were built, while meeting the evolving demands of rapid modernization. We see each site as a potential economic and social engine that can recreate the urban experience and transform its environment.

The magic of Jerde Placemaking starts by being authentic about a place, a city, a neighborhood, a historic district, or a waterfront. And this magic is fragile.

Jerde Placemaking envisions differentiated and multi-layered, experiential environments. Of course, these visions include architecture, but they also include big ideas for the spaces between the architecture, where people connect and share a complex authentic urban experience where they experience the Place.

Our collaborative design approach, which we call co-creativity, creates a vision for an experiential environment that seamlessly blends architecture, landscape, interiors, environmental graph­ics, lighting and water features. We also develop how to arrange the programmatic uses and, just as importantly, how to connect them with an exploratory path that will draw into and move people through the site.

As people come to Jerde Places, they help create a chain reaction of lasting economic, social and cultural value that transform the sites, their surroundings and the cities in which they are located.