The Jerde Partnership is recognized for developing maximum visitor experience through our senior leadership’s creative & integrated design philosophy, and managing a process for efficient, accurate, and innovative results. Jerde’s leaders have extensive professional experience in design and business, and as operational executives and senior project managers – a like-minded cohesive group that oversees and directs all Jerde projects. As individuals, Jerde’s principals have worked on all of the firm’s landmark and blockbuster projects around the world. As a collective whole, Jerde’s principals are an extraordinary group of designers, thinkers, managers, and solution-makers that work together to create Big Ideas.
We call this: JERDE PLACEMAKING.
Jon Jerde founded The Jerde Partnership in 1977 to pioneer a new design philosophy called "Placemaking" that would create communal places with heightened experiences. Whether designing large-scale, mixed-use urban districts or focusing on small-scale prototypes, experiences, not objects, are the focus. Believing that globalization has caused many of the world's cities to become generic, Jon's projects are designed to speak in the language of local culture, ensuring that each project is appropriate to the site and city. Using the city's urban fabric as a starting point, his projects share characteristics with the local context while creating a new identity and urban catalyst for their surroundings. Jon's projects have been recognized by the American Institute of Architects (AIA), the International Council of Shopping Centers, and two ministries of the Japanese government. Jon was named the first USC School of Architecture Distinguished Alumnus in 1985, and in 2000, the school established the Jon Adams Jerde, FAIA, Endowment toward a Chair in Architecture. Jon was named an AIA Fellow in 1990 and received AIA/LA's Pacific Rim Award for global innovation and impact. Jon studied fine arts and engineering at the University of California, Los Angeles from 1957-58 and earned his Bachelor of Architecture degree from the University of Southern California in 1964.
FAIA, Senior Vice President, Design Director
Since joining Jerde in 1988, David Rogers has been responsible for designing many of the firm's most innovative, award-winning projects. David's design approach is one of a new world modernist in a profession of ever expanding globalization. He believes the key to sustainability is creating and inventing lasting urban places that celebrate the human spirit and enhance quality of life. Prior to joining Jerde, David worked as an architect in diverse cities such as Minneapolis, Boston, Athens, Riyadh, Beverly Hills and Des Moines, and as a teacher with universities in California, Iowa, Minnesota and Saudi Arabia. He earned a Bachelor of Architecture with honors from the University of Nebraska and a Master of Architecture from the University of Minnesota. Registered in California, he is a Fellow of the American Institute of Architects and a member of NCARB.
AIA, Co-Chief Executive Officer, Design Director
John Simones joined Jerde in 1984 to work on the architecture and design of the Los Angeles Olympics. Since that time, he has become one of Jerde's lead urban designers and architects, master planning some of the firm's most complex and innovative projects. Working closely with founder Jon Jerde, Simones developed the original design for Universal City in Los Angeles, a master plan that has had considerable influence on the planning profession and that laid the groundwork for Universal CityWalk. After opening in 1993, the award-winning Universal CityWalk was dubbed the first "urban entertainment district," inspiring a new model in urban development. John's work has helped to evolve Jerde's placemaking design philosophy around the world. John earned a Bachelor of Science in Architecture, magna cum laude, from the University of Detroit and a Master of Architecture from the University of Southern California.
Senior Vice President, Design Principal
Since joining Jerde in 1986, Tammy McKerrow has gained extensive design experience with various building types including several large-scale, mixed-use projects. Most recently, Tammy designed the second phase of Namba Parks in Osaka. She also created West Hollywood Gateway in West Hollywood, California, a project viewed as an important jumpstart to revitalization in the city. She also worked as the lead designer from schematic design through construction on the Robina Town Centre project in Australia which received a 1998 Commendation from the Royal Institute of Architects, Queensland Chapter. Tammy earned a Bachelor of Architecture from the University of Cincinnati. Additionally, she studied Comparative Cultures at the American Institute of Foreign Study and Advanced Art at the Pratt Institute in Rio de Janeiro, Brazil.
Senior Vice President, Design Principal
Eduardo Lopez joined Jerde in 1995. While integrating the Jerde philosophy of experiential design and placemaking, and applying his passion for great design with his background in art and sculpture, Ed has been instrumental in expanding the firm's vision through his concepts and architectural designs. Ed has participated first hand in the company's evolution as a predominantly retail-oriented firm, to one that leads the field in integrated mixed-use projects throughout the world. During his time at Jerde he has successfully led design and consultant teams, providing design direction and leadership on a variety of projects and building types in the US, Asia, Japan and Europe. Ed earned a Bachelor of Architecture from California State Polytechnic University, Pomona.
Co-Chief Executive Officer, Managing Director
Phil Kim joined Jerde in 1988 as a senior project designer and opened the firm's first international office in Hong Kong in 1997. Today, he serves as the firm's Managing Director of the Asia region and oversees operations. Phil often wears multiple hats. He is the key point of contact for the firm's Asia and Oceana work and plays an active role in building new business, provide strategic planning services, negotiate contracts, reviewing design quality and ensuring client satisfaction. Phil was a core member of the design team for projects such as Mall of America, Treasure Island, Peak Galleria, Ise Shima Resorts, Universal City, Osaka waterfront urban design, and Roppongi Hills. His experience in Asia includes Langham Place, The Arcade at Cyberport, Mega Box in Hong Kong, and currently is active in projects from Sydney, Australia to most major cities in mainland China. He is a frequent international jury member, and speaker at the invitation of such organizations as the Singapore and Malaysia Institute of Architects, and has served as Advisory Member of MIPIM Asia. He was selected in 2008, to serve as an Urban Land Institute Executive Committee Member for North Asia.
AIA, Senior Vice President, Director of Contract Administration
Paul Senzaki joined Jerde in 1978, only a year after it was founded. He is responsible for developing new business in Korea, managing and implementing many of the firm's major projects, and overseeing the project management team. Paul blends an extensive design and technical background with an in-depth knowledge of the development process. He has project experience in a wide variety of building types including retail, entertainment, office, hotel, and mixed-use projects, in addition to large scale, urban design and planning projects. He has worked throughout the United States and internationally, including Canada, Mexico, New Zealand, the Philippines, Taiwan, Korea and Malaysia. Paul graduated cum laude, earning a Bachelor of Architecture at the University of Southern California, later earning a Master of Urban Design, also from the University of Southern California. Paul is a member of the American Institute of Architects and was formerly director of the USC Architectural Guild. He is registered in California.
Co-Chief Executive Officer, Chief Financial Officer, Chief Operating Officer
Joining Jerde in 1990, Paul Martinkovic oversees the firm’s financial planning, analysis of financial performance and facilities. He has played a key role in setting the firm’s business strategy and in overseeing global operations, including successfully expanding the firm from its Los Angeles studio to Hong Kong, Shanghai and Amsterdam offices.
Senior Vice President, Landscape Design Director
As director of landscape design for The Jerde Partnership and former director of design for EDAW, Jeri Oka brings over 25 years of experience on a wide variety of projects. Jeri's strong understanding of urban design, coupled with extensive experience in site planning and landscape design provide her with a special ability to integrate the aesthetic considerations, along with the pragmatic requirements of a project into innovative design solutions. Jeri earned a Bachelor of Science in Landscape Architecture from California Polytechnic University, Pomona. She is a member of the American Society of Landscape Architects.
Vice President, Senior Project Technical Design Manager
As Vice President and Senior Project Technical Design Manager, Ford Hasegawa is an essential member of Jerde's technical team. Ford provides an integral role in the firm's mission to deliver a complete and coordinated design solution, focusing on the detailed design, construction documentation and construction administration aspects of our global projects. Ford utilizes his technical management, strategic planning and construction administration background to incorporate technical design elements from the initial concept development phase through the document and construction phases. Ford’s experience as a project architect in technical design, documentation and management provide the foundation for streamlining the design process and ultimately creating a better product for our clients. Since joining the firm in 1984, Ford has accumulated vast design and construction experience on mixed-use, retail, and hospitality projects within the United States as well as throughout the world.
AIA, Vice President, Design Principal
Fred Kerz rejoined The Jerde Partnership in 2011, bringing over 30 years of industry experience designing and managing commercial and mixed-use projects throughout the US and abroad. Fred originally worked at Jerde in the firm’s early years from 1979-84, and was a design team member on two landmark projects that launched The Jerde Partnership - the 1984 LA Olympics and Horton Plaza in San Diego. Throughout his career, Fred has played an integral role in every stage of the design process, from planning and concept to schematic design, design development and construction document review and construction administration. His professional experience, technical knowledge and design sense reflects an extensive career ranging from commercial high-rise towers, to retail entertainment and urban mixed-use projects, as well as hotel and resort design. Prior to recently rejoining Jerde, Fred was a principal designer for 16 years at Altoon+Porter Architects, another highly regarded LA-based retail and commercial firm, where he designed approximately a dozen completed works including major projects in the Southern California region.
Vice President, Design Principal
Robert Choeff works with The Jerde Partnership's design directors to design and develop a variety of projects from concept through completion. As a Jerde design principal, Robert plays a central role in the design, development, and execution of the firm's major mixed-use projects, and assisted in leading the design and completion of two of the firm’s completed developments in Hong Kong. Working with prestigious clients Great Eagle Holdings Ltd and Kerry Properties, Robert advanced the concepts of vertically zoned retail with both Langham Place (a mixed-use urban complex with a 15-level retail center) and MegaBox, a 120,000 sm 18-level retail and entertainment center set between two high-rise office towers. Robert's design abilities combined with his technical understanding enable him to develop Jerde's experiential design philosophy into innovative solutions of sophisticated architecture.
Vice President, Design Principal
Danny Ha works with The Jerde Partnership’s design principals to design projects from concept through completion. Danny, who was born in Seoul and is fluent in Korean, plays an instrumental role in the firm’s many Korea projects as chief liaison coordinating communications between the Los Angeles-based designers and Korea-based clients, executive architects and other project stakeholders. Since joining the firm in 2002, he has worked with prestigious clients, including Seoul Metropolitan Government, Samsung Corporation and Konkuk University, MBC, GS E&C, SK Construction, and Daewoo Motors. Danny has worked as senior project designer on several major mixed-use projects throughout Korea that are either in detailed design stages, under construction, or recently completed, including Hab Jung in Seoul, The City 7 Project in Changwon, Star City in Seoul, Daegu Entertainment Project in Daegu, and several others currently in early design phases.
Vice President, China General Manager
Alex Yong has 16 years of experience in architecture and project management for a variety of developments, with emphasis on mixed-use and commercial projects. As Jerde’s China general manager, Alex oversees efforts in mainland China based out of the firm's Shanghai office. His responsibilities include managing new business throughout the country, liaising between Jerde's design teams in Los Angeles and its China client and project teams, identifying strategic partners, and ensuring design integrity through a project's realization.. Alex has previously assisted in the design coordination for a variety of recent projects in the region, including Lerthai Center in Shijiazhuang, Kerry Megabox in Kowloon; and City of Dreams in Macao.
Vice President, Marketing Director, Business Development Manager
Matt Heller joined Jerde in 2003 as part of the firm’s marketing and business development team. He now manages and directs the global marketing, communications, and public relations efforts, as well as assists with business development management, centralized out of the Los Angeles headquarters and coordinated between the Hong Kong, Shanghai and Seoul offices. Matt works with the firm leaders and design principals to develop strategies that further enhance the brand recognition of Jerde as an innovative design leader in the industry. Aligned with the firm’s goals to target and seek out collaboration with similar visionary companies around the world, Matt develops marketing plans, customized collateral and campaigns, PR initiatives and advertising, and client relationship programs to assist with the overall business development strategy. Matt graduated from the University of Kutztown, Pennsylvania with a BA degree in English-Professional Writing. He is an active member of the Urban Land Institute and International Council of Shopping Centers.
Associate Vice President, Project Manager
Jacky Cheng began his career with The Jerde Partnership in June 2001. Having contributed his design efforts for years at the Los Angeles headquarters office, he has attained and cultivated a host of unique professional skills and practice to provide for the firm. Through comprehensive stages, types, and magnitudes of projects, he has experienced a diverse range of design, from Japan’s largest privately developed mixed-use project Roppongi Hills, to Hong Kong’s most significant urban redevelopment project Langham Place. Education at Columbia University and Illinois Institute of Technology well equipped Jacky with multifarious high-end computer skills, as well as traditional techniques. With this unique combination of practical and technical training, along with flexible skills, he is able to provide Jerde and its clients with exceptional expertise. During Jacky’s school years, he was honored on the Dean’s List every semester and received various major scholarships and fellowships. Jacky was relocated to the Hong Kong office as a design manager in July 2004, where he has since been responsible for facilitating design ideas, communication, and management with teams in Los Angeles and local clients. Jacky’s current focus is the development and execution of Asia projects to the best of Jerde’s international standards.
Associate Vice President, Senior Project Designer
Quang Chuong joined the Jerde Partnership in 2000, bringing a wealth of experience in various roles within the design and architecture industry. Quang has worked on several of Jerde’s high-profile projects including Zlote Tarasy, Roppongi Hills, and City of Dreams. Quang is currently working on various large-scale urban mixed-use projects within China and greater Asia. Prior to joining Jerde, Quang worked for Phil Reyes Architects as a project designer, as well as overseeing construction documentation and management, and creating three-dimensional digital renderings for the firm’s projects. At Jerde, Quang has synthesized his digital capabilities with his knowledge of project execution, enabling him to provide crucial insight and knowledge throughout all phases of the design process.
Associate Vice President, Senior Project Designer
Eun Jeong joined The Jerde Partnership in 2003 and has worked on several of Jerde’s high-profile projects including Dubai Festival Waterfront Centre, Morongo Resort, and City of Dreams. Eun, who is fluent in Korean, has also played an instrumental role in the firm’s many Korea projects as a senior project designer and liaison coordinating communications between the Los Angeles-based designers and Korea-based clients, executive architects and other project stakeholders. His Korean experience includes the award-winning, transit-oriented, mixed-use D-Cube City in Seoul, and the completed design of the Shinsegae Department Store in Cheonan. Prior to joining Jerde, Eun worked for nearly six years with 260 Architects in Seoul, Korea, where he served a variety of roles including project designer and coordination / management responsibilities. At Jerde, Eun has synthesized his design experience with his knowledge of project execution, enabling him to provide crucial insight and knowledge throughout all phases of the design process.