| The Jerde Partnership | www.jerde.com | The Jerde Partnership | www.jerde.com
West Hollywood has a long and colorful past, but was not incorporated as a city until 1984. The new city adopted a master plan to enhance the quality of life for residents and make the area more attractive to investors. Part of that plan included the beautification of a historic stretch of Santa Monica Boulevard leading from the city's western edge. Jerde was asked to come up with a solution for the blighted eastern edge at the highly visible intersection of Santa Monica Boulevard and La Brea Avenue. Jerde's answer: West Hollywood Gateway, a vibrant urban center that will serve as a gathering place for residents and a landmark gateway into the city. Inspired by the city's rich diversity, West Hollywood Gateway is an eclectic collection of low-rise buildings that preserves the character of the surrounding streetscapes. But it also creates a more pedestrian-friendly character with wide sidewalks and generously landscaped courtyards intended to inform future developments. To accommodate residents' demands for popular retailers Target and Best Buy, Jerde designed West Hollywood Gateway with an urban fit for the big-box tenants.
| Client | J.H. Snyder Co. |
| Site Area | 4.75 acres |
| Total Building Area | 24,000 sq meters |
| Program | 14,000 sq meters Target |
| 4,400 sq meters Electronics | |
| 3,000 sq meters Specialty retail | |
| 150 sq meters Community Meeting Room | |
| 1,500 sq meters Restaurants | |
| 380 sq meters Cafes | |
| Awards | 2005 Award of Excellence, Office/Commercial Development, California Redevelopment Association |
Aerial View of Courtyard (Full Experiential Photo)
Diners in Courtyard (Full Experiential Photo)
La Brea Elevation (Full Experiential Photo)
Santa Monica Elevation (Full Experiential Photo)
Courtyard Night (Full Experiential Photo)
Full View (Informational Image)
Aerial Courtyard (Informational Image)
Tower (Informational Image)
Landscape (Informational Image)
La Brea Avenue (Informational Image)
Santa Monica Blvd (Informational Image)
Details (Informational Image)
Fountain Night (Informational Image)