1984, USA Los Angeles, California
Site Area,
square miles 305

1984 Olympics

Los Angeles was the only city to bid for the 1984 Olympics. Following a string of disasters in Munich in 1972, Montreal in 1976 and Moscow in 1980, no city was willing to take the risks. Los Angeles itself was so afraid of losing money, city council passed a resolution that no municipal funds could be spent on the Games. Faced with the challenge of organizing the 1984 Olympics with little time or money, Chairman Peter Ueberroth turned to Jerde to design the Games. Jerde armed a team of designers with a kit of inexpensive, lightweight design parts that carried through every element - from major facilities to sports equipment, highway signs to event programs, even judges' blazers. Jerde's solution integrated 130 venues scattered across Southern California and transformed the city of Los Angeles into a cohesive Olympic community that was televised to half the world's population. It also kept to the budget, helping achieve the first profitable Olympics in nearly 50 years. 

Information

client Los Angeles Olympic Organizing Committee
graphic design Sussman/Prejza
consultants John Aleksich & Associates
Brian & Susan Anuskewics
Archisystem
Beck & Graboski Design Office
Daniel Benjamin
Pamela Burton & Company
Vitto Cetta & Associates
Communication Arts +
Michael Jurdan, Inc.
Daniel, Mann, Johnson & Mendenhall
Annette del Zoppo Productions
The Design Works
EDAW, Inc.
The Feola/Deenihan Partnership, Inc.
Glenwood L. Garvey & Associates
Doron Gazit
Hinsche & Associates
Gere Kavanaugh Designs
LAX Studios
TW Layman Associates
Albert C. Martin & Associates
Neuhart/Donges/Neuhart Designers, Inc.
Peridian Group
Barton Phelps & Associates
POD
Rachlin/Roberts Architects AIA, Inc.
Michael Sanchez Design Associates
Victor Schumacher Architect
Peter Shire
Skidmore, Owings & Merrill
Greg Spiess, AIA
Jan Steward
Lois Swirnoff
Randall Walker
Ware & Malcolm Architects, Inc.
Emmet L. Wemple & Associates
Ted Wu Design Consultants
features
  • 75 Sports and Arts Festival Venues
  • 3 Olympic Villages
  • 12 Transportation Centers
  • 10 Freeway Signage Programs
  • 30 Boulevard Graphics Systems
  • results
  • $215 million profit after the Games, which was divided among 26 U.S. sports organizations
  • Unified design for 305-square-mile area
  • Awards

    2004
    First Annual City Legacy Award, American Institute of Architects, Los Angeles Chapter
    1985
    Special Citation, American Institute of Graphic Arts
    1985
    Honor Award, American Institute of Architects
    1984
    Special Award, Los Angeles Beautiful
    1984
    Special Award for Excellence in the Allied Arts, American Institute of Architects, California Council
    1984
    Certificate of Commendation, Board of Supervisors, County of Los Angeles