America's Stadium Taps JERDE to Re-Envision Parts of Rose Bowl Property

Nov 12, 2019

JERDE announced today that is working with the Rose Bowl Operating Company (the Rose Bowl Stadium) to develop a plan to re-envision key parts of the Rose Bowl Stadium property in Pasadena, California.

“We are excited to work with JERDE—one of the world’s most respected names in placemaking and urban planning—whose track record of designing successful sports and entertainment venues around the world is a perfect fit for the Rose Bowl,” said Darryl Dunn, Chief Executive Officer and General Manager for the Rose Bowl Operating Company. “I am especially pleased that John Simones, JERDE’s Chairman and Design Director, is personally involved in the process with us. He brings a great perspective on understanding sport venues and how to create memorable impact, starting with helping to design the 1984 Los Angeles Olympics.”

The Rose Bowl Stadium, with the help of JERDE will re-envision and address opportunities including programming possibilities; permanent changes needed to accommodate the various programming possibilities; access and parking; and an overarching vision to promote and maintain the unique character and identity of the site.

“The Rose Bowl Stadium is one of the world’s most storied sporting venues and it is an honor to work with this amazing property,” said Simones. “As we work with the Rose Bowl Operating Company, we will look for opportunities to appropriately update the property in ways that make sense for both the Rose Bowl and the surrounding communities.”

About the Rose Bowl Stadium

The Rose Bowl Stadium is the proud home of the Tournament of Roses’ Rose Bowl Game, UCLA Bruins football, AmericaFest Fourth of July Celebration, concerts including Kenny Chesney, Coldplay, Rolling Stones, Taylor Swift and U2, international and Premier League soccer matches and the World’s Largest Flea Market.

A National Historic Landmark built in 1922 and known around the world, the Rose Bowl Stadium has earned its world class reputation by hosting five NFL Super Bowl games, the 1984 Olympic Soccer matches, the 1994 Men’s World Cup, the 1999 Women’s World Cup, four BCS National College Football Championship Games and the College Football Playoff Semi-Final game.

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