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Atlantic City Tourism District Master Plan

  • Atlantic City, New Jersey 2012
  • 1,700 acres

The new Atlantic City Tourism District master plan sets out to attract more people through a realistic framework by transforming Atlantic City into the preferred coastal resort destination of the Northeastern United States. By creating a clean, green, safe city that pays homage to its storied history and takes advantage of its unique island setting, the new Atlantic City will offer a wide range of attractions and experiences for all ages. The sustained renewal initiatives will allow the seaside destination to realize its full potential as a vibrant, exciting place to be and be seen. The master plan provides urban design principles for key improvements within the core areas including the Beach and Boardwalk during the initial phase of improvement init­ia­tives. These near-term redev­elop­ment strategies will be complemented by improvements to the hierarchy of streets within the Tourism District, re-energizing Pacific and Atlantic Avenues as main thoroughfares, while upgrading major ancillary per­pen­dic­ular streets conn­ecting Pacific and Atlantic Avenues to the Boardwalk. 

By promoting a strategy for redev­elopment, phasing, and district­wide improvements, the master plan will serve as a catalyst for Atlantic City's economic and social uplift. With new entertainment and attractions estab­lished with financial, social and environmental sustain­ability, the City will be able to deliver on the expectations of an ultimate beachside resort that will attract millions of new visitors.

Client:  CRDA (Casino Reinvestment Development Authority)
Team Lead Consultant: Jones Lange LaSalle
Master Planner: JERDE
Planning & Engineering Consultant: Birdsall Services Group
Legal Consultant: Hill Wallack LLP

Project Uses:
  • Open/Public Space
  • Entertainment
  • Retail
  • Dining
  • Hospitality
  • Gaming
  • Residential
  • Recreational/Sports
  • Community Facilities
  • Education
  • Culture
  • Transportation