World of Coca-Cola

Cultural attraction & gathering place

Marking the 100th anniversary of the modern Olympic Games, the 1996 Olympics was the largest Olympics ever held. More than $2 billion was invested in Atlanta to create a memorable backdrop for the historic event and the 2 million visitors it would attract. The Atlanta based Coca-Cola Company took a lead role in welcoming the international community. Prior to the Games, the company acquired a decaying site adjacent to Olympic Centennial Park where it created a temporary installation that became a central gathering place for Olympics fans.

At a Glance

Project Type

Sustainability, Open/Public Space, Sports & Entertainment

Location

Atlanta, Georgia

Size

300,000 sq ft

Client

The Coca-Cola Company

Executive Architect

Rossler International

Services

Architecture
Coca-cola st view
Coca-Cola set out to create an experience that would both reinforce the Company's brand and benefit its home city.
JERDE designed the new World of Coca-Cola to tell the Company's story.
JERDE designed the new World of Coca-Cola to tell the Company's story.
It houses three theatres, an interactive
It houses three theatres, an interactive "4-D" theatre, a bottling line, & a tasting room with 70 product samples.
model + sustainability

Considering environmental stewardship to be a critical part of its story, The Coca-Cola Company made a commitment to sustainable development. It exceeds energy efficiency requirements by 30 percent and consumes 40 percent less water than standard buildings. Recognizing the new World of Coca-Cola as a high-performance building, the U.S. Green Building Council gave it a LEED Gold rating.

Watercolor

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