• Horton Plaza 1
  • Horton Plaza 7
  • Horton Plaza 2
  • Horton Plaza 5
  • Horton Plaza 6

Horton Plaza

  • San Diego, California 1985
  • Site Area: 11 acres | Total Building Area: 140,000 sq m.

When Ernest Hahn approached Jerde to revitalize downtown San Diego in 1977, the city's tax revenues could not support basic city services. So Jerde designed Horton Plaza as a new urban district that would bring people - and commerce - back to the city. Horton Plaza redefined the urban retail experience. Combining shops, res­taurants, a cinema, outdoor theaters, a hotel and offices into a double-curved pedestrian street, Horton Plaza established a new connectivity in the downtown core. Expected to take five years to produce a change, Horton Plaza attracted 25 million people in its first year and immediately served as a catalyst for regeneration. Since opening, the $170-million Horton Plaza has attracted $2.4 billion to revitalize other areas of downtown San Diego. Today, the total revitalization produces a 12-percent annual yield on investment. And Horton Plaza continues to generate San Diego's highest sales per square foot - 17 years after opening. The Horton Plaza Redevelopment Project has increased assessed property values by $451 million, or more than 2,700 percent.

Client: The Hahn Company
Design Architect: JERDE
Associate Architect: The Callison Partnership
Graphic Design: Sussman/Prejza
Landscape Architect: Wimmer Yamada & Associates
Art Consultant: Fine Arts Services, Inc.

Project Uses:
  • Entertainment
  • Retail
  • Dining
  • Hospitality
  • Office

Horton Plaza

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Horton Plaza


  • 1986Merit AwardAmerican Institute of Architects, Los Angeles Chapter
  • 1982CitationAmerican Institute of Architects, San Diego Chapter